NEW!
Streamlining the deal creation workflow for business owners and advisors.
We transformed a manual, opaque legacy process into a streamlined, future-ready experience.
The Widget Editor is a new and improved approach to content creation for web dashboards.
We reimagined the way our clients can design and build data tables and visualizations by creating an intuitive, streamlined, and more flexible experience.
With disparate elements, components, and patterns spread across numerous teams and files, I looked to design an internal library that provided consistency across our product.
In addition, I aimed to streamline the design and development process — helping developers focus less on pixels and helping designers focus more on user experience, interactions, and flows.
APE Rewards is a web-based platform designed to connect businesses and consumers through unique advertising experiences.
We make it simple and easy for businesses to create advertising campaigns that encourage customer participation through rewards — like food and beverage discounts and free subscriptions or products.
I had the idea to create a product tour because I wanted to challenge myself and push the limit of what users expect from our platform.
My goal was to create a tour that motivated users to take key actions and shorten new users' time to value — improving comprehension, conversion, and retention rates.