APE Rewards is a web-based platform designed to connect businesses and consumers through unique advertising experiences.
We make it simple and easy for businesses to create advertising campaigns that encourage customer participation through rewards — like food and beverage discounts and free subscriptions or products.
I had the idea to create a product tour because I wanted to challenge myself and push the limit of what users expect from our platform.
My goal was to create a tour that motivated users to take key actions and shorten new users' time to value — improving comprehension, conversion, and retention rates.